BCom Second Year (Sem 3 & 4) Marketing Management – Daily Revision MCQ (English Medium)
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Which marketing concept holds that consumers prefer products that are widely available and low in cost, so the firm should focus on efficient production?
Chapter 1: Concept and Evolution of Marketing
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Answer: A. Production concept
The production concept, the earliest stage, focuses on mass production and wide distribution at low cost.Which concept asks firms to satisfy customers while also protecting the long-term welfare of society?
Chapter 1: Concept and Evolution of Marketing
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Answer: C. Societal marketing concept
The societal marketing concept balances company profit, customer wants and society's long-term interest.Which of the following is a part of a firm's micro (internal/task) marketing environment?
Chapter 2: Marketing Environment
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Answer: B. Suppliers
Suppliers directly affect the firm and belong to the micro environment; the other three are macro environment forces.In Maslow's hierarchy of needs, which is the highest level of need?
Chapter 3: Consumer Behaviour
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Answer: D. Self-actualisation needs
Maslow's order is physiological, safety, social, esteem and self-actualisation at the top.Dividing a market into groups on the basis of age, gender, income and family size is called:
Chapter 4: Segmentation, Targeting and Positioning
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Answer: C. Demographic segmentation
Age, gender, income and family size are demographic variables.In which stage of the product life cycle do sales reach their peak and growth slows down because of heavy competition?
Chapter 5: Product and Product Life Cycle
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Answer: B. Maturity
In maturity, sales peak and level off, and competition is strongest.Fixing a low price for a new product to quickly win a large market share is called:
Chapter 6: Pricing Strategies
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Answer: A. Penetration pricing
Penetration pricing uses a low entry price to gain share fast; skimming does the opposite with a high entry price.A channel in which the manufacturer sells directly to the consumer, with no middlemen, is a:
Chapter 7: Distribution Channels
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Answer: D. Zero-level channel
A zero-level (direct) channel has no intermediary between producer and consumer.Which of the following is NOT an element of the promotion mix?
Chapter 8: Promotion Mix and Digital Marketing
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Answer: B. Pricing
The promotion mix includes advertising, personal selling, sales promotion and public relations; pricing is a separate P of the marketing mix.In the AIDA model of advertising, the letter 'D' stands for:
Chapter 8: Promotion Mix and Digital Marketing
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Answer: C. Desire
AIDA = Attention, Interest, Desire, Action: the steps an advertisement should take a buyer through.
BCom Second Year (Sem 3 & 4): MCQ in other subjects
All questions are written by PadhaiNotes in our own words from the common syllabus of Maharashtra universities (NEP). Your own university's syllabus may differ a little.